B2B Lead Generation: 10 Multi‑Channel Tactics • How to Craft High‑Converting Cold Emails • Multi‑Channel Outreach Explained • Achieving 4× ROI with Integrated Campaigns • Top 15 Cold Email Subject Lines • The Ultimate B2B SMS Marketing Guide • AI‑Powered Lead Qualification • Designing the Perfect Follow‑Up Sequence • Building a Data‑Driven Ideal Customer Profile • Email Deliverability 101: Avoid the Spam Folder • CRM Integration Best Practices • Cold Calling Mistakes to Avoid • Content Lead Magnets That Convert • When to Outsource B2B Prospecting • Mastering Cold Email Sequences in 2025 • AI Agents & Hyper-Personalization in B2B Outreach: Scale Outreach with Relevance • Mastering Account-Based Marketing (ABM 2.0): AI-Powered, Intent-Driven Strategies for B2B • B2B Thought Leadership & Community-Building Strategies for 2025 • Breaking Silos: Aligning Sales, Marketing & CS for Seamless Buyer Journeys • B2B Lead Generation: 10 Multi‑Channel Tactics • How to Craft High‑Converting Cold Emails • Multi‑Channel Outreach Explained • Achieving 4× ROI with Integrated Campaigns • Top 15 Cold Email Subject Lines • The Ultimate B2B SMS Marketing Guide • AI‑Powered Lead Qualification • Designing the Perfect Follow‑Up Sequence • Building a Data‑Driven Ideal Customer Profile • Email Deliverability 101: Avoid the Spam Folder • CRM Integration Best Practices • Cold Calling Mistakes to Avoid • Content Lead Magnets That Convert • When to Outsource B2B Prospecting • Mastering Cold Email Sequences in 2025 • AI Agents & Hyper-Personalization in B2B Outreach: Scale Outreach with Relevance • Mastering Account-Based Marketing (ABM 2.0): AI-Powered, Intent-Driven Strategies for B2B • B2B Thought Leadership & Community-Building Strategies for 2025 • Breaking Silos: Aligning Sales, Marketing & CS for Seamless Buyer Journeys •

Insights & Strategies

Your source for the latest in B2B marketing, sales, and growth.

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LEAD GENERATION

B2B Lead Generation Strategies: 10 Multi‑Channel Tactics That Work

A multi-channel lead generation strategy unifies tactics, ensuring you capture attention, nurture relationships, and accelerate your sales pipeline.

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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COLD EMAIL

How to Craft High‑Converting Cold Emails for B2B Prospects

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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OUTREACH

Multi‑Channel Outreach Explained: Email, LinkedIn & SMS for B2B Sales

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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CAMPAIGNS

Achieving 4× ROI with Integrated Email and Call Campaigns

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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COLD EMAIL

Top 15 Cold Email Subject Lines to Boost Your Open Rates

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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SMS MARKETING

The Ultimate B2B SMS Marketing Guide: Best Practices & Examples

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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AI & AUTOMATION

AI‑Powered Lead Qualification: How to Automate B2B Prospecting

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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SALES SEQUENCE

Designing the Perfect Follow‑Up Sequence for B2B Appointments

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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STRATEGY

Building a Data‑Driven Ideal Customer Profile (ICP) for B2B Sales

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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EMAIL MARKETING

Email Deliverability 101: How to Avoid the Spam Folder in B2B Outreach

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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CRM

CRM Integration Best Practices: Automate B2B Outreach Without Losing the Human Touch

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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SALES

Cold Calling Mistakes to Avoid: 5 Tips for B2B Sales Success

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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CONTENT MARKETING

Content Lead Magnets That Convert: E‑Books, Webinars & Checklists

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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SCALING

When to Outsource B2B Prospecting: Scaling Your Lead Gen Team

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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COLD EMAIL

Mastering Cold Email Sequences in 2025: 10 Proven Best Practices for Higher Response Rates

Subhendu J "Shawn" • Jul 27, 2025 • 16 min read

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AI & AUTOMATION

AI Agents & Hyper-Personalization in B2B Outreach: Scale Outreach with Relevance

Subhendu J "Shawn" • Aug 19, 2025 • 16 min read

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MARKETING

Mastering Account-Based Marketing (ABM 2.0): AI-Powered, Intent-Driven Strategies for B2B

Subhendu J "Shawn" • Aug 19, 2025 • 16 min read

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STRATEGY

B2B Thought Leadership & Community-Building Strategies for 2025

Subhendu J "Shawn" • Aug 19, 2025 • 16 min read

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SALES

Breaking Silos: Aligning Sales, Marketing & CS for Seamless Buyer Journeys

Subhendu J "Shawn" • Aug 19, 2025 • 16 min read